Animated explainer video production
Animated explainer videos that make complex products click
Animation Explainers is an animated explainer video company that turns dense B2B products into clear, custom explainer videos, built for homepage, sales, and launch, not template lookalikes.
Our clients include
Brands that trust us to explain the hard parts
Showreel
Watch a sample reel
A quick cut of recent work across software, telecoms, insurance, medical devices, and more. Every frame is custom: script, storyboard, animation, voiceover, and sound.
Play showreel
Studio vs DIY
Custom studio vs DIY / AI templates
| Compare | DIY / AI template tools | Animation Explainers (studio) |
|---|---|---|
| Best for | Rough drafts, internal drafts, low-stakes social | Homepage heroes, sales openers, regulated or technical products |
| Look & brand | Shared kits, generic characters, limited ownership | Custom script, boards, animation, and VO matched to your brand |
| Complex products | Often flattens nuance | Built for SaaS workflows, medical accuracy, fintech clarity, logistics systems |
| What you get | A file you edited yourself | A production partner: discovery, script, boards, animation, revisions, delivery |
If you need a film that survives a brand review, a clinical SME, or a CFO asking “what do we do?”, start with a studio brief, not a free maker. More on formats: what is an explainer video?
What we make
Animated explainer video production: the job, not the fluff
An animated explainer video is a short film, usually 60 to 90 seconds, that explains one product, service, or idea with voiceover and animation so a busy viewer understands the offer and knows the next step.
That is the job. Style (2D, whiteboard, 3D, motion, hand-drawn) is how we dress the job. We write the story, board it, animate it, voice it, and deliver a master you can place on a homepage, landing page, LinkedIn, YouTube, sales email, or booth loop.
We are not a template mill. We are a studio for teams whose product is hard to explain in a paragraph.
Deep dive: explainer videos guide. Product-led cuts: product explainer videos.
Animation styles
Pick the animation style that fits the story
Not every product needs the same look. Choose a path, or book a call and we will recommend one.
2D character / scene
Warm product stories, SaaS narratives, human outcomes.
Whiteboard
Education, step-by-step, “build the idea on screen”.
3D
Devices, spatial products, industrial and clinical detail.
Motion graphics
UI-led products, data, abstract platforms.
Hand-drawn / illustrative
Trust, craft, distinctive brand line.
Full chooser: animation styles
Industries
Verticals where clarity is the product
We specialise where generic “explainer” agencies go soft: technical buyers, regulated claims, and systems that do not fit a stock character kit.
SaaS explainer videos
Convert confused software visitors into demos and trials with UI-aware storytelling.
Medical animation
Device, pathway, and life-science stories that respect accuracy and stakeholder review.
Finance & fintech
Payments, platforms, and compliance-heavy offers explained without jargon fog.
Logistics & supply chain
Networks, software, and operations made visible in under two minutes.
If your industry is adjacent, book a scoping call. We will tell you honestly if animation is the right asset.
Tailored to your brief
Every project is scoped to your goals
Length, style, complexity, and deliverables shape each film. Book a call and we will recommend the right approach and give you a tailored quote.
Our process
How animated explainer video production works here
Discovery
Goals, audience, offer, proof points, must-include claims, and where the film will live (homepage, ads, sales).
Script
One idea, plain language: problem, solution, proof, CTA. Written for the ear.
Storyboard
Shot-by-shot visual plan for approval before expensive animation hours.
Voiceover & sound
Professional VO (accents and languages as needed) plus music and SFX suited to the brand.
Animation
Custom production in the agreed style: 2D, whiteboard, 3D, motion, or hand-drawn.
Revisions & delivery
Structured feedback, final master(s), and files ready for web and social.
Typical marketing explainers land around a multi-week timeline once the brief is locked. Rush is possible when scope and availability allow. Detail: animation process.
Our work
Animation sample portfolio
See recent work across software, telecoms, insurance, medical devices, and more.
Results & feedback
What clients say after launch
“Our estimate was that this was going to be finished in early April 2021, and we ended up being way ahead of schedule. I was expecting it to take longer and was pleasantly surprised when Hugo kept coming back with results early. … We loved what we saw during the storyboarding process.”
“On LinkedIn, we received a tremendous response to the video. We ended up with 1,873 views on the post, and I have about 3,500 followers on LinkedIn. People also liked and commented on it. That was by far the best response we’ve gotten on LinkedIn.”
“We’ve shared the videos on our website, YouTube channel, and at virtual events. Anecdotally, people love them. We’ve seen a remarkable rise in traffic on the pages that have videos on them. … Their videos have performed a lot better than other videos we’ve released in the past.”
“The result was phenomenal. The videos are easy to understand and the animation is anatomically accurate. Our entire board said the videos were flawless and wanted to upload them to our website immediately.”
Read the full case studies: client reviews
FAQ
Questions teams ask before hiring an explainer video company
What does an explainer video company actually do?
We run end-to-end animated explainer video production: discovery, script, storyboard, custom animation, voiceover, music, revisions, and delivery. Your team gets a conversion-ready film, not a pile of freelancers to manage. Start on contact us.
How is the cost of an animated explainer video worked out?
It depends on length, style, and scope, so every project is quoted individually. Book a call on contact us and we will give you a tailored quote.
How long should an explainer video be?
For marketing and homepage use we recommend 60 to 90 seconds. That is enough story to land one idea, and short enough to hold attention. Ads can be shorter cuts from the same master; training films can run longer.
How long does production take?
Once the brief is clear, expect a structured path through script, boards, animation, and revisions, typically on the order of several weeks for a standard marketing explainer. Timeline depends on feedback speed and scope; we confirm dates at kickoff. See animation process.
What animation styles do you offer?
2D, whiteboard, 3D, motion graphics, and hand-drawn/illustrative, chosen for the story, not for a one-style shop. Overview: animation styles.
Do you work in SaaS, medical, fintech, and logistics?
Yes, those are core verticals. Jump to SaaS, medical, finance & fintech, or logistics.
Can you match our brand and languages?
Yes. Visuals are built to your brand system; we support a wide range of accents and languages for VO so the same master can travel markets.
How do we get started?
Book a meeting on contact us (HubSpot scheduler on that page). Bring goals, audience, and any existing deck or UI, and we will recommend style, length, and a scoped path.
What does an explainer video company actually do?
We run end-to-end animated explainer video production: discovery, script, storyboard, custom animation, voiceover, music, revisions, and delivery. Your team gets a conversion-ready film, not a pile of freelancers to manage. Start on contact us.
How is the cost of an animated explainer video worked out?
It depends on length, style, and scope, so every project is quoted individually. Book a call on contact us and we will give you a tailored quote.
How long should an explainer video be?
For marketing and homepage use we recommend 60 to 90 seconds. That is enough story to land one idea, and short enough to hold attention. Ads can be shorter cuts from the same master; training films can run longer.
How long does production take?
Once the brief is clear, expect a structured path through script, boards, animation, and revisions, typically on the order of several weeks for a standard marketing explainer. Timeline depends on feedback speed and scope; we confirm dates at kickoff. See animation process.
What animation styles do you offer?
2D, whiteboard, 3D, motion graphics, and hand-drawn/illustrative, chosen for the story, not for a one-style shop. Overview: animation styles.
Do you work in SaaS, medical, fintech, and logistics?
Yes, those are core verticals. Jump to SaaS, medical, finance & fintech, or logistics.
Can you match our brand and languages?
Yes. Visuals are built to your brand system; we support a wide range of accents and languages for VO so the same master can travel markets.
How do we get started?
Book a meeting on contact us (HubSpot scheduler on that page). Bring goals, audience, and any existing deck or UI, and we will recommend style, length, and a scoped path.
